Now-a-days the term "viral" is thrown around immensely. With the magnificent power house that is the internet, tracks like Baauer's "Harlem Shake" and Psy's "Gangnam Style" can reach a global audience in the space of seconds. The latest of these breed of internet -smashing songs is "#SELFIE" by The Chainsmokers. Although many may think the track as nonsensical, the marketing behind it is kind of genius - a hashtagged titled song name meant it rocketed around Twitter quicker than a forest fire and the "selfie" originated in mediums like Facebook and Instagram. They ticked all the social media boxes making #SELFIE's success seem a lot less random. With the video now having racked up over 65 million views, GR!FF got the opportunity to speak with The Chainsmokers about how these kind of songs go viral, as well as to clear the air on whether they're a one hit wonder. They also touched upon Samuel L Jackson parodying "#SELFIE" - which is gloriously brilliant. Check it out below.
“#SELFIE” has become a massive viral hit – what do you think it is, with dance songs like this and “Harlem Shake” etc that makes them go viral?
Its the relatability, the inter-connectivity and the entertainment factor of a song that really helps, but ultimately you can’t make things go viral. That’s just an organic thing that just happens, or it doesn’t.
The video for the track features quite a few familiar faces, like the Hoff and Snoop Dogg. How did these endorsements come about?
You would be surprised of what you can achieve if you simply ask. In the case of these two we had friends reach out and lucky for us Snoop and The Hoff were cool as hell.
What did you think of Samuel L Jackson recently parodying the song? Did you like his take on it?
That was basically the coolest thing ever, not only did he say let me take a selfie, he used arguably his most famous monologue ever from pulp fiction with it.
No disrespect. but certain narcissistic people may now arguably write you off as one-hit wonders or a novelty act. How will you disprove the haters?
Make another big song and continue to do what we think is cool.
You’re signed to Steve Aoki’s label. How did that happen and what kind of a guy is he to work with as an executive and a producer?
We are actually signed to Republic but we have 2 songs left on our Dim Mak deal which we are very excited about. DIm Mak is a classic American dance music label. It was a dream to be able to release a song with them and to be able to work with Steve, he is a mentor to us on so many levels, even beyond his music. No one works harder than this guy, he is a visionary and a really nice guy.
What’s next for The Chainsmokers? We’ve heard rumours of an album in the works, are they true?
Well we are musicians so the idea of making more music seems more or less logical to us. Album maybe some day, but it doesn’t really make sense though in the musical landscape today to take that approach at the moment however.